Our story at Apex Athletica began during the lockdown of the pandemic, a time when everyone was confined indoors.This period sparked a transformative journey for us, starting with a simple fitness routine.Anna became Jesse's trainer, and through their daily workouts, a strong friendship blossomed amidst the uncertainty of COVID-19.

Their shared passion for fitness not only deepened their bond but also uncovered a gap in the market: activewear for tall women that combined style with performance was hard to find.

Motivated by this need, Anna and Jesse decided to create Apex Athletica, a brand that blends fashion with functionality. This venture is more than just a business; it's a celebration of enduring friendship and a community that empowers its members to excel in their fitness goals. Apex Athletica stands for being Always on Top, a principle that drives us to push boundaries in the activewear industry.

As friends turned business partners, we invite you to join our journey at Apex Athletica a journey of friendship, fitness, and realising the potential within each of us. From those early training sessions during lockdown to building a brand that embodies resilience and dedication, our story is about more than just clothes; it's about creating a space where everyone can feel confident and motivated.